Hi, I'm Franco – an engineering leader at AWS.
I build teams that solve real-world problems and share lessons on technology and leadership.
Connect with me on LinkedIn to stay updated.
You can find my previous posts here.
Franco at work
Over the years, I’ve led engineering teams at Groupon and Amazon, where I’ve had the privilege of solving tough technical challenges while creating software that genuinely improves customer’s experiences.
At Amazon, I’m focused on revolutionizing the contact center space with Amazon Connect. I’ve built two teams from scratch, launched game-changing products like Amazon Connect outbound campaigns (our fastest-growing Connect product), and currently lead a 25+ person organization delivering advanced configurations infused with AI to help enterprise customers work smarter and delight their customers.
Before Amazon, I led Groupon’s API platform teams, managing a global team of 23 engineers and managers across four locations. Together, we supported Groupon’s website and mobile apps across North and South America, EMEA, and APAC.
Beyond work
Work is only part of my story.
I grew up in Argentina, lived for three years in Chile, and now call the U.S. home. When I’m not collaborating with my teams, you’ll find me with my wife and our 2-year-old English bulldog, Molly. I love reading and writing non-fiction, playing with Python scripts to automate life’s repetitive tasks, and sharing my lessons from over 14 years in tech.
On LinkedIn and here, I write to help software engineers and leaders level up—whether it’s through practical advice, hard-earned insights, or a good story. I believe leadership is a skill we can all sharpen, and I’m here to share what’s worked (and what hasn’t) from my journey.
If you’re passionate about tech, leadership, or just swapping ideas, let’s connect.