Communication

Communication, communication, communication.

I like to say that we’re never good enough at communication. No matter your role, you will always be more effective if you communicate better. I truly believe this.

Using simple words and short sentences makes our communication much, much better. Sharing examples eliminates ambiguity.

But there's more, and it's something I learned not too long ago.

Repetition.

I used to fall into the trap of thinking, “I’ve already said it once; they’re smart people, I don’t need to repeat it a thousand times.” But I was wrong.

No matter who you’re talking to, you need to repeat yourself.

Repetition isn’t redundancy; it’s reinforcement. Your message only starts to resonate after countless repetitions. And you need your message to resonate if you want to see results.

When your words finally sink in, people don’t just remember your message, they start sharing it, championing it, and incorporating it into their decisions.